Music technology
A direct digital marketplace connecting African artists with listeners and supporters.
Built in South Africa
Building technology. Empowering artists. Growing African entertainment.
Soundroots Digital (Pty) Ltd is a South African music technology and digital entertainment company. Our flagship platform, Soundroot, connects music creators with audiences, markets and commercial opportunities.
OUR VISION
African talent, connected to the world.
Our vision is to become one of Africa’s leading music technology and digital entertainment companies—connecting African talent with audiences, markets and commercial opportunities across South Africa, the continent and the global music economy.
OUR MISSION
01
Create accessible digital opportunities for independent and emerging artists.
02
Build sustainable income opportunities for African music creators.
03
Use technology to improve access to music markets and audiences.
04
Grow employment, entrepreneurship and partnerships in the creative economy.
THE ECOSYSTEM
More than a streaming platform.
Digital commerce
Artist subscriptions and music purchases built for accessible participation.
Artist development
A growing ecosystem spanning promotion, recording, release support and commercial strategy.
Rights and opportunity
Long-term ambitions in publishing, licensing, catalogue development and intellectual property.
COMPANY INFORMATION
Soundroots Digital (Pty) Ltd
Registration number 2026/651534/07 · Headquarters: Cape Town, South Africa
Music Technology · Digital Commerce · Digital Entertainment · Record Label · Music Publishing
Get in touch
Our office is not open for visits yet. Artists and listeners can contact us by email.
mwalenj@gmail.com